ADVENTURE TRAVEL TRADE ASSOCIATION
THE ADVENTURE TRAVEL TRADE ASSOCIATION IS A VITAL LEADERSHIP VOICE AND PARTNER FOR THE ADVENTURE TRAVEL INDUSTRY AROUND THE WORLD.
Its mission is to empower the global travel community to protect natural and cultural capital while creating economic value that benefits both trade members and destinations.
Established in 1990, the Adventure Travel Trade Association is the largest global network of adventure travel leaders. Our community is made up of ~30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.
ActiveItaly is ATTA partner since 2022.